{"title":"Filthé - The Story Behind the Name","description":"\u003cul data-test-id=\"cards\" class=\"hd_n M_0 X_0 D_F ek_BB H_6D6F\"\u003e\n\u003cli class=\"D_F ek_BB ir_0 em8_N\"\u003e\n\u003cdiv data-test-id=\"message-body-container\" class=\"jb_eo6 em_N en_0 D_F ek_BB\"\u003e\n\u003cdiv aria-labelledby=\"message-view-body-landmark\" role=\"region\" class=\"I_ZiTj5d C_1GbO8e W_6D6F D_F ek_BB z_n m_n em_N O_0 ah_16P6j9 ai_Zc7bQR\" data-test-id=\"message-view-body\"\u003e\n\u003cdiv data-test-id=\"message-view-body-content\" class=\"msg-body mq_AS\"\u003e\n\u003cdiv class=\"je_2kCCw7 jb_dm5 X_7sfl N_7sfl\"\u003e\n\u003cdiv id=\"yiv8045804763\"\u003e\n\u003cp\u003e\u003cspan\u003eThe name Filthé comes from fil = thread, thé = tea, which captures the beauty of fine threads and exquisite fabrics, a celebration of craftsmanship, quality, and the little luxuries that make everyday life feel elevated. It reflects my passion for textiles and the desire to bring elegance and ease into a busy lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrowing up in a small surf village taught me to appreciate contrast, salt air and softness, simplicity and indulgence. From artisan markets throughout Asia to the crisp coastal landscapes of New Zealand, my travels sparked a lasting fascination with elevated fragrance and tactile luxury. Every destination carried a scent, a story, a moment.  All of which inspired Filthé.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFilthé was born for busy lifestyles. It offers an easy way to release wrinkles, refresh fabrics, and envelop your home in beautifully scented linen without the hassle of ironing. Every product is crafted using \u003c\/span\u003e\u003cspan\u003enaturally derived ingredients\u003c\/span\u003e\u003cspan\u003e, so you can enjoy luxury that feels good for you and the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired globally. Rooted in New Zealand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFilthé brings the world’s finest scents into your home, one exquisitely scented thread at a time.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"jb_eo6 em_N en_0 D_F ek_BB\" data-test-id=\"message-body-container\"\u003e\n\u003cdiv aria-labelledby=\"message-view-body-landmark\" role=\"region\" class=\"I_ZiTj5d C_1GbO8e W_6D6F D_F ek_BB z_n m_n em_N O_0 ah_16P6j9 ai_Zc7bQR\" data-test-id=\"message-view-body\"\u003e\n\u003cdiv data-test-id=\"message-view-body-content\" class=\"msg-body mq_AS\"\u003e\n\u003cdiv class=\"je_2kCCw7 jb_dm5 X_7sfl N_7sfl\"\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"yiv4821923372\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/4782\/4829\/collections\/IMG-0177.png?v=1768590964","url":"https:\/\/www.filthefumes.co.nz\/collections\/about-filthe.oembed","provider":"Filthé","version":"1.0","type":"link"}